Betts Kids is passionate about kids and kids shoes. Every day we are helping thousands of parents to find the right fit of the shoe they fell in love with online or in store.

All of our store team members are comprehensively trained in our exclusive A.S.K (Advance Sales Knowledge) program, developed by the Betts Kids Fitting Specialists. This program provides all Betts Kids team members with the expert knowledge and skills to ensure your child is always fitted with the right sized shoes and correct product selection.

There are several different components involved in finding the best fit for your child’s foot and this program ensures that team members have an expert understanding of each of these. Here at Betts Kids we know that fitting isn’t just about measuring the length of your child’s foot, but also takes into consideration many other factors including width, growing room, support and purpose of the shoes just to name a few!

From school shoes to dress shoes to sports shoes, there are many different occasions and purposes that your child will need shoes for throughout their childhood, and our team members are here to help make sure that their feet are always taken care of.


To ensure your child’s feet are in safe hands and that they are wearing the correct size shoe, simply visit one of our Betts Kids stores to speak to our A.S.K trained team members or you can jump the queue and book a Fitting Appointment now with one of our specially trained staff.

Book your fitting appointment here.

Should you need anymore help, simply contact us here.


Please note that this table is to be used as a guide only. If in between the sizes, please go a size up.



A selection of our Airflex school shoes are available in different widths to suit your child’s growing feet.

D/E – narrow to average width

F/G – average to wide width

These shoes are fitted with dual multifit insoles that allow you to choose your preferred width for your child. For example, if you purchased a D/E width shoe, you will receive a D and an E insole to allow for a customised fit. The same applies for the F/G width shoe. As the insoles are removable, this also allows for the use of orthotics in our school shoes.


With your online purchase of Betts Kids shoes, we want to ensure the perfect fit for your child. Once your order arrives, please follow the ‘7 Fitting Steps’ below to check the fit of your new shoes.

1. Heel Grip Test - With the child seated, pull on the heel of the shoe firmly to ensure minimal ‘heel slippage’ occurs.

2. Width - Make sure the shoe shape fits and suits the foot shape. The shoe should be broad enough and deep enough. If you can see the outline of the child’s foot pressing against the shoe, they are probably the wrong fit. Feel for excess pressure on the little toe when the child is standing. (See diagram below)

3. Depth - Make sure there is enough depth by pulling your thumb across the top of the shoe. You should feel a small ripple but not a large pleat or crease. Remember, too many creases equal too much depth.

4. Length - Feel for the longest toe. This sometimes may not be the big toe. If you cannot feel the toes ask the child to wiggle them for you. For Infant shoes allow for a pinkie finger width of room from the largest toe to the front of the shoe. For Junior shoes allow for an index finger width of room from the largest toe to the front of the shoe. For Senior shoes allow for a thumbs width of room from the largest toe to the front of the shoe. The child should be standing up to make sure their toes are flat and the foot has its natural spread. (See diagram below)

5. Back - Check the shoe fits snugly around the heel. Padded toplines provide additional comfort around the child’s heel and ankle.

6. Fastening - Lace up and Velcro shoes offer adjustment options. Shoes should be fastened to provide a firm grip around the child’s foot. If a buckle is present there should be additional holes for adjustment.

7. Walking - Lastly, the child should walk in the shoes inside (preferably on carpet). Check that the child walks well in the shoes, and that there is minimal ‘heel slippage’.


Checking Width

To check the width, you should be able to squeeze a little of the shoe material at the sides (a) and by firmly passing your finger over the front of the shoe (b).

Kids shoe spacing guide

Checking Length

To check the length, you should measure from the longest toe to the front of the shoe.

Kids shoe spacing guide